Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting. The focus groups prove to be unhelpful in answering this question. Which of the following could not be a valid explanation?
A) Not enough focus groups were used.
B) Focus groups are not a recommended method for obtaining people's opinions.
C) The people in the focus groups could not relate to a hospitalized child's experience.
D) Responses from focus group members were not recorded accurately.
E) The questions asked were not designed to reveal the information being sought.

Question

Quizplus · Accepted Answer

Focus groups are a commonly used method for gathering opinions and insights for product development or market research. While they may not always provide clear, definitive answers, they can still be useful in generating ideas and identifying potential issues or concerns. It is unlikely that a well-designed, properly conducted focus group would prove entirely unhelpful, so option B is not a valid explanation. Options A, C, D, and E may all be valid reasons why the focus groups did not yield useful results.

Tamika Starts a Business Making Teddy Bears and Elects to Use