On the first day of your new job, you notice that your wardrobe is not up to company standards. You are at the ________ stage of the consumer buying process.
A) problem recognition
B) purchase decision
C) post-purchase evaluation
D) information seeking
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

The scenario describes the realization that the current wardrobe doesn't meet the requirement of the company, which is the first stage of the consumer buying process, known as problem recognition. The other stages in the consumer buying process are information seeking, evaluation of alternatives, purchase decision, and post-purchase evaluation, which do not fit the given scenario.

On the First Day of Your New Job, You Notice