Ford offers four different models of the Escort which run the gamut from the three-door sport model to the five-door sedan. This represents
A) a product offering.
B) multiple product lines.
C) a product line.
D) a product blend.
E) a product mix.

Question

Quizplus · Accepted Answer

The different models of the Escort represent a product line, which is a group of related products offered by a company. A product mix refers to the entire range of products offered by a company, while multiple product lines would involve different categories of products. A product blend is not a recognized marketing term.

Ford Offers Four Different Models of the Escort Which Run