Automobiles, colour TVs, and DVD players are in the ________ stage of their product life cycle.
A) introduction
B) growth
C) decline
D) maturity
E) development

Question

Quizplus · Accepted Answer

Automobiles, colour TVs, and DVD players are all examples of products that have been on the market for a significant amount of time and have already experienced their growth phase. They are now in the maturity stage of their product life cycle, where sales have reached their maximum level and are either stagnant or slowly declining. This is the stage where companies focus on maintaining market share and profitability through cost-cutting, product improvements, and marketing to retain customer loyalty.

Automobiles, Colour TVs, and DVD Players Are in the ________