Hilltel sells mobile phones and other handheld devices. The company has decided to sell its products internationally and is considering using a standardized marketing approach wherever it sells its products. Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better. Which of the following, if true about using a single marketing approach, would strengthen her case?
A) It means the company will sell in the same way to countries regardless of culture.
B) It allows for simplifying inventory and quality control processes.
C) It means that more employees will need to be hired at the company's headquarters.
D) It locks the company into one marketing strategy for the long term.
E) It means that more extensive managerial oversight in sales will be needed.

Question

Quizplus · Accepted Answer

Using a standardized marketing approach would allow for simplifying inventory and quality control processes, which would help the company control and plan production better, as mentioned in the CEO's reasoning. This would strengthen her case for using a single marketing approach. Option A indicates potential issues with cultural differences, option C suggests increased costs, option D indicates inflexibility, and option E indicates potential managerial challenges, none of which necessarily support the CEO's argument.

Hilltel Sells Mobile Phones and Other Handheld Devices