ComicalYou is a new social media service in which participants create avatars to represent themselves, describe their lives, and interact with one another. All the postings are graphical, presenting the messages in the form of comic panels and strips. The service's software easily converts ideas into whimsical images. The site's creators, Ginny and RJ, believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal. They, along with a team of six employees, have completed the software, tested it on two dozen of their closest friends, and are eager to open up their site to users. What steps in the development process should Ginny and RJ complete before they commercialize ComicalYou?
A) Business analysis and test marketing
B) Product ideas and screening
C) Screening and prototype development
D) Product ideas and prototype development
E) Concept testing and prototype development

Question

Quizplus · Accepted Answer

Before commercializing ComicalYou, Ginny and RJ should conduct a thorough business analysis to determine the viability of their service and test market it to gather feedback and make necessary adjustments before launching on a larger scale. This will help ensure that the service meets the needs and desires of the target audience and has the potential to be profitable. While prototype development and product ideas are important steps in the development process, they are not sufficient on their own to ensure the success of the service. Similarly, concept testing, screening, and product ideas are useful steps in the development process, but without the additional step of test marketing, there is no way to know for sure if the service will be successful in the market.

ComicalYou Is a New Social Media Service in Which Participants