Marketing plays a role in creating time, place, and ownership utility, but not in creating form utility (which is the job of the production area).

Question

Quizplus · Accepted Answer

Marketing plays a role in creating form utility by identifying consumer needs and preferences, and then designing products or services that satisfy those needs. However, the production area is responsible for actually creating the form of the product or service.

Marketing Plays a Role in Creating Time, Place, and Ownership