A ________ strategy is a promotional strategy designed to encourage wholesalers and retailers to market those products to the consumer.
A) push
B) position
C) product
D) pull
E) place

Question

Quizplus · Accepted Answer

A push strategy involves promoting products to wholesalers and retailers to encourage them to market these products to the end consumers. This contrasts with a pull strategy, where the focus is on creating demand directly from consumers, encouraging them to request the product from retailers.

A ________ Strategy Is a Promotional Strategy Designed to Encourage