The communications vehicle that is flexible, has rapid coverage, but lasts briefly and cannot target audiences very well is
A) direct mail.
B) newspapers.
C) magazines.
D) radio.
E) television.

Question

Quizplus · Accepted Answer

Newspapers offer rapid coverage and are quite flexible in terms of the content they can carry, but the information they provide does not last long as they are published daily. Additionally, they are not the best medium for targeting specific audiences compared to options like direct mail.

The Communications Vehicle That Is Flexible, Has Rapid Coverage, but Lasts