What is meant by the term "product placement?"
A) Making sure that products are prominently visible on store shelves
B) Using brand-name products as part of the storyline of TV shows
C) Choosing the channel of distribution with the lowest overall cost
D) Placing free sample of products in consumers' mailboxes so they can actually try the product
E) Providing free product samples to influential consumers

Question

Quizplus · Accepted Answer

Product placement refers to the practice of featuring brand-name products or services within a story or setting to gain exposure for the product. This is often seen in movies, television shows, or music videos. By integrating a product into the storyline, the audience is more likely to notice and remember it, which can lead to increased brand recognition and sales.

What Is Meant by the Term "Product Placement