The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is
A) magazines.
B) radio.
C) television.
D) newspaper.
E) direct mail.

Question

Quizplus · Accepted Answer

Television is a medium that appeals to several senses, including sight and sound, which makes it highly engaging for consumers. Advertisers can also target specific audiences based on programming, time slots, and demographics. With the widespread availability of cable and satellite TV, as well as online streaming services, television has a potential reach of millions of viewers, making it a highly effective communications vehicle.

The Communications Vehicle That Appeals to Many Consumer Senses, Can