Question 1

What is the difference between fixed and dynamic pricing?

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Question 2

What are sales promotions?

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Question 3

How is psychological pricing different from discounting?

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Question 4

Explain the various pricing philosophies and strategies for new and existing products.

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Question 5

Identify and briefly discuss five of the various advertising media.

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Question 6

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

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Question 7

Describe the elements of the promotional mix.

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Question 8

Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers, sells the popular Superior V model and recently introduced the Superior VI, a brand-new speaker technology. The company's marketing manager, Deanna Thorpe, is putting together the promotional campaign for Superior. What purposes of promotion should Deanna and her marketing team at Superior keep in mind?

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Question 9

Compare and contrast newspapers and television as advertising media.

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Question 10

How are price lining and psychological pricing used to determine prices of products?

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Question 11

What are Superior's options in promoting the Superior VI?

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Question 12

What is the difference between publicity and public relations?

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Question 13

What are the advantages and disadvantages of public relations?

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Question 14

Why might a retailer price a television at $299.99 rather than $300.00?

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Question 15

What is Internet marketing? What are some of the advantages and challenges for buyers and sellers of this advertising medium?

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Question 16

What are the advantages and disadvantages of publicity?

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Question 17

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

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Question 18

List and briefly describe each of the five possible types of channel members.

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Question 19

A negative review of a new high-tech speaker system has been published in an influential magazine. How can the company that makes the speaker counter this negativity?

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Question 20

Define and contrast the difference between pull and push strategies in marketing.

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Quiz 13: Pricing, Promotion, and Distributing Products