Clark, Wegener, and Fabrigar (2008) found that persuasive messages in line with participant's pre-existing attitudes about a topic ________ the accessibility of the attitude, and ________ the persuasiveness of the message.

Question

Quizplus · Accepted Answer

Persuasive messages that align with pre-existing attitudes tend to reinforce those attitudes, making them more accessible and also increasing the persuasiveness of the message.

Clark, Wegener, and Fabrigar (2008) Found That Persuasive Messages in Line