_________ describes a process in which a small number of people within a group guide a change in the group's attitude or behaviour.

Question

Quizplus · Accepted Answer

Minority influence refers to a process in which a small number of people within a group influence the attitudes or behaviors of others in the group. This can occur through persuasive arguments or by consistently expressing a particular view over time. Minority influence is effective when the minority group presents a consistent and confident message, and when the majority group is willing to consider alternative perspectives.

_________ Describes a Process in Which a Small Number of People