An organization is following a ________ strategy when it focuses on making an organization more competitive by developing a product or products that customers perceive as being different from products offered by competitors.
A) cost leadership
B) differentiation
C) focus
D) stability
E) divestiture

Question

Quizplus · Accepted Answer

The organization is following a differentiation strategy when it focuses on developing a product or products that customers perceive as different from competitors. This strategy is aimed at making the organization more competitive by creating a unique selling proposition and a distinctive brand identity.

An Organization Is Following a ________ Strategy When It Focuses