Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who return late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________ strategy.
A) differentiation
B) technology enhancement
C) cost leadership
D) divestiture
E) focus

Question

Quizplus · Accepted Answer

The strategy described is a focus strategy, as Dun's Burgers is targeting a specific market segment - people who work late shifts - by catering to their needs with extended hours.

Dun's Burgers Has Decided to Open Takeaway Counters Across the City