Dun's Burgers has decided to open takeaway counters across the city that will be open until 11 p.m. to cater to people who return late from work. This turns out to be an excellent strategy as Dun's becomes a hot favorite with the people who work late shifts. This is an example of ________.
A) differentiation strategy
B) technology enhancement strategy
C) cost leadership strategy
D) divestiture strategy
E) focus strategy

Question

Quizplus · Accepted Answer

Dun's Burgers is targeting a specific group of customers, those who work late shifts, by offering a service that caters to their needs, which is an example of a focus strategy.

Dun's Burgers Has Decided to Open Takeaway Counters Across the City