When people use information about the relative frequency of members of different categories in the population to make judgments (e.g., percentage of students who are psychology majors), they are using

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When people use information about the relative frequency of members of different categories in the population to make judgments, they are using base rate information. The representativeness heuristic and availability heuristic are similar in that they both involve shortcuts in thinking, but they are not specifically related to using population data. Census data is a type of population data, but it is not the term used to describe using this information in decision-making.

When People Use Information About the Relative Frequency of Members