The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?
A) high- versus low-quality argument
B) one-sided versus two-sided messages
C) long versus short appeals
D) expert versus novice speakers
Correct Answer:
Verified
Q52: According to the tenets of cognitive dissonance
Q65: Cognitive dissonance theory suggests that when you
Q71: Emerson's boss wants to use cognitive dissonance
Q73: Counterattitudinal advocacy results in attitude change when
Q88: Right after taking office, 67% of Americans
Q90: Next week, you're going to give a
Q93: Although cognitive dissonance is a very powerful
Q94: The Yale Attitude Change approach focused on
Q95: Before Jane schedules an appointment to undergo
Q97: Tom is trying to quit smoking.His parents,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents