The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies audience variables as one of those factors?

Question

Quizplus · Accepted Answer

Audience variables refer to characteristics of the listener that can impact their receptiveness to a persuasive message. Attentiveness is one such variable that can influence how much of the message is processed, and thus affect its effectiveness. Therefore, option A best exemplifies audience variables as a factor in the Yale Attitude Change approach.

The Yale Attitude Change Approach Focused on a Number of Factors