If an attitude is cognitively based, it is best to use rational arguments.What types of arguments work best to change an affectively based attitude?

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Quizplus · Accepted Answer

Emotional appeals work best to change affectively based attitudes because they tap into the emotional component of the attitude, rather than the cognitive component. Affective attitudes are often based on emotions, values, and beliefs, so logical arguments or heuristics may not be as effective. Implicit associations may be helpful in identifying hidden biases or associations, but may not be as effective in changing attitudes on their own.

If an Attitude Is Cognitively Based, It Is Best to Use