The best evidence that advertisements do work to change attitudes and behaviors comes from

Question

Quizplus · Accepted Answer

Split cable market tests, also known as A/B testing, involve dividing a target audience into two groups and exposing them to different ads or marketing approaches. The groups are then measured for differences in behaviors or attitudes towards the product or service being advertised. This method allows for a direct comparison between the effectiveness of different ads and provides empirical evidence that ads can indeed influence consumer behavior and attitudes. The other options may provide some insight into the influence of ads, but do not offer the empirical evidence and control provided by the split cable market test.

The Best Evidence That Advertisements Do Work to Change Attitudes