Advertisers will be most successful in influencing our attitudes and behaviors if they __________.

Question

Quizplus · Accepted Answer

Advertisers are more likely to be successful in influencing attitudes and behaviors if they tailor their strategies to the basis of consumers' attitudes. This means understanding the attitudes that their audience already holds and appealing to those attitudes rather than trying to change them. For example, if the audience already values health and fitness, an advertisement for a gym membership that emphasizes the health benefits of regular exercise is more likely to be effective than an ad that emphasizes the social aspect of going to the gym.

Advertisers Will Be Most Successful in Influencing Our Attitudes and Behaviors