Gerald Lambert invented Listerine as a surgical antiseptic for throat infections, but was able to market it to a wider audience by __________.

Question

Quizplus · Accepted Answer

Lambert was able to market Listerine to a wider audience by publicizing the problem of halitosis, emphasizing that bad breath was not just an indicator of poor dental hygiene but also a social problem that could lead to social rejection. This allowed Listerine to be marketed as a cosmetic mouthwash rather than just a surgical antiseptic.

Gerald Lambert Invented Listerine as a Surgical Antiseptic for Throat