According to the Authors, When Manufacturers Make Products That Don't

According to the authors, when manufacturers make products that don't appeal to people's emotions and are not perceived as relevant by most consumers (e.g., bad breath, toenail fungus) , they are likely to design advertisements that

A) create a problem the product is allegedly designed to fix.
B) focus on the objective strengths of the product.
C) contrast their product with other available products on the market.
D) are tailored to very specific consumer groups.