In a 2000 political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

Question

Quizplus · Accepted Answer

The term for messages that are presented below the threshold of conscious perception is "subliminal." In this case, the flash of "RATS" on the screen was too fast for viewers to consciously register, but it may have still had an unconscious impact on their reactions to the ad.

In a 2000 Political Ad the Word "RATS" Was Flashed