When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

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Product placement is when manufacturers pay to have their products shown or used by the main characters in TV shows or movies. This is a common marketing strategy used to increase brand recognition and influence consumer behavior. Subtle persuasion, brand merchandising, and implicit attitudes are all related to marketing and advertising, but they do not specifically refer to the practice of product placement.

When the Manufacturers Such as Microsoft Pay to Have Their