Question 1

In a persuasion study conducted by McGuire (1964), participants exposed to weak arguments that contradicted common knowledge or beliefs were _______ likely to be persuaded by ________ two days later.

Accepted Answer

According to McGuire's study, participants exposed to weak arguments were less likely to be persuaded by weaker arguments even two days later. This suggests that stronger arguments may be more effective in persuasion.

Question 2

Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Accepted Answer

According to McGuire's research, attitude inoculation works by encouraging people to think about the issues and generate counterarguments. This process strengthens people's existing attitudes and makes them more resistant to subsequent persuasion attempts.

Question 3

Attitude inoculation is a way to

Accepted Answer

Attitude inoculation involves exposing people to weak arguments against their beliefs, which helps to strengthen their attitudes and increase resistance to attitude change. Therefore, the correct answer is B- increase resistance to attitude change.

Question 4

You want to have a talk with your younger sister about the dangers of drugs.You begin the discussion by saying, "Now, your friends are probably going to tell you that only people with problems to begin with get into trouble with drugs, and that you're a chicken if you don't get high with them, but...." You have just used ________ to persuade her to avoid experimenting with drugs.

Accepted Answer

The speaker has used attitude inoculation by acknowledging common excuses or justifications that younger individuals may use to experiment with drugs, and then providing counterarguments to these justifications in order to prevent her from being persuaded to experiment with drugs. This technique of prepping someone's attitudes beforehand to resist persuasion attempts is known as attitude inoculation.

Question 5

You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

Accepted Answer

Research has shown that in collectivist cultures such as those found in China, an ad that emphasizes the well-being of the whole family is more persuasive than an ad focused on individual benefits. Therefore, the L&H shoes ad would be most effective in Shanghai, China.

Question 6

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

Accepted Answer

Emotional appeals are a powerful tool in helping teens resist peer pressure. By appealing to their emotions and helping them connect with positive values and beliefs, teens are better equipped to stand up for themselves and avoid succumbing to negative influences from their peers. This approach can be much more effective than simply providing cognitive arguments or using fear tactics, as it helps teens develop a strong sense of self and empowers them to make their own decisions. Physical humor and implicit attitudes are unlikely to be effective in this context.

Question 7

Politicians often preface their remarks with statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

Accepted Answer

This strategy is an example of attitude inoculation, where a person is exposed to a weakened version of an argument to help build up defenses against a full-blown attack on their position. By mentioning what the opponent might say, the politician is attempting to inoculate the audience against the opponent's argument, making them less susceptible to being persuaded by it.

Question 8

In the movie E.T., a child uses Reese's Pieces to coax E.T.to come out.This is an example of a type of advertisement called

Accepted Answer

This is an example of product placement, where a product is strategically placed in a movie or TV show to promote it to the audience. In this case, Reese's Pieces were used to showcase the product and make it more widely recognized.

Question 9

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

Accepted Answer

Product placement is successful because it bypasses the audience's natural tendency to resist persuasion, as people are often not actively trying to defend themselves against the influence when they encounter products placed within content they are already engaged with.

Question 10

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

Accepted Answer

Product placement involves integrating products into entertainment media, such as an actor using a product on a TV show, to subtly promote them.

Question 11

Peer pressure is effective because it plays on adolescents'

Accepted Answer

Peer pressure is effective because it plays on adolescents' fear of rejection and desire for autonomy. Adolescents want to fit in with their peers and avoid being excluded, so they may engage in behaviors that they wouldn't otherwise do in order to gain acceptance. At the same time, they are also striving for independence and autonomy, so they may be more likely to conform to their peers' expectations of behavior.

Question 12

Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement.Based on research on cultural differences in persuasion, where is this magazine likely to be sold?

Accepted Answer

The emphasis on individuality and self-improvement suggests that the magazine is targeting a culture that values independence and personal achievement. This is typically associated with individualistic cultures, which are prevalent in Western countries such as Canada.

Question 13

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

Accepted Answer

Based on attitude forewarning research, individuals whose attitudes are most likely to change are those who are exposed to a message that contradicts their preexisting attitudes, beliefs, or values without prior warning. In the case of Marvin, he is likely to experience attitude change because he is being exposed to a message that may shift his preexisting attitudes towards donating to charity. The other individuals listed are either not being exposed to a message that contradicts their preexisting attitudes or are already aware of the potential for attitude change due to their specific situation (such as Larry talking to his soon-to-be-ex-wife's attorney).

Question 14

The reason that forewarning tends to prevent attitude change is that it

Accepted Answer

Forewarning allows individuals to prepare mentally for the persuasive attempt, leading them to scrutinize the arguments more carefully and critically, which can prevent attitude change.

Question 15

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

Accepted Answer

Product placement is when manufacturers pay to have their products shown or used by the main characters in TV shows or movies. This is a common marketing strategy used to increase brand recognition and influence consumer behavior. Subtle persuasion, brand merchandising, and implicit attitudes are all related to marketing and advertising, but they do not specifically refer to the practice of product placement.

Question 16

Attitude inoculation is the process of making people immune to persuasion attempts by

Accepted Answer

Attitude inoculation is the process of exposing individuals to weak and/or counterarguments in advance, which strengthens their resistance to persuasive attempts. By exposing individuals to arguments against their position, they are better prepared to defend their beliefs against future persuasive attempts.

Question 17

The use of role-playing as a technique for preventing attitude change is based on the idea that

Accepted Answer

Role-playing allows individuals to practice standing up against emotional appeals or peer pressure in a safe environment, which can help build resistance to these influences and prevent attitude change.

Question 18

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Accepted Answer

The answer of Because adolescents in particular are very susceptible...

Question 19

A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs.The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!").The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of ________ to increase resistance to attitude change.

Accepted Answer

The ad is an example of attitude inoculation, which involves exposing people to weak arguments against their attitudes so that they can build up resistance to stronger arguments that they are likely to encounter in the future. The boy in the ad is exposed to weak arguments for taking drugs and is able to resist them, which is a form of attitude inoculation.

Question 20

Product placement refers to

Accepted Answer

Product placement is the practice of strategically featuring a particular consumer product in a movie, TV show or other media in order to increase brand awareness and recognition among target audience.

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _ likely to be persuaded by __ two days later.

Why, according to research by McGuire (1964) , does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Attitude inoculation is a way to

You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

Politicians often preface their remarks with statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

In the movie E.T., a child uses Reese's Pieces to coax E.T.to come out.This is an example of a type of advertisement called

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

Peer pressure is effective because it plays on adolescents'

Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement.Based on research on cultural differences in persuasion, where is this magazine likely to be sold?

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

The reason that forewarning tends to prevent attitude change is that it

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

Attitude inoculation is the process of making people immune to persuasion attempts by

The use of role-playing as a technique for preventing attitude change is based on the idea that

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Product placement refers to

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _______ likely to be persuaded by ________ two days later.

Why, according to research by McGuire (1964) , does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

Attitude inoculation is a way to

You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

In order to help teens resist peer pressure, it is important to inoculate their attitudes not only with cognitive arguments but with

Politicians often preface their remarks with statements such as "I know that my opponent will try to tell you that I'm weak on crime." This strategy is an example of

In the movie E.T., a child uses Reese's Pieces to coax E.T.to come out.This is an example of a type of advertisement called

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that

The makers of different over-the-counter pain relievers will be using product placement to market their products.Which of the following best exemplifies where one would see these persuasive messages?

Peer pressure is effective because it plays on adolescents'

Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement.Based on research on cultural differences in persuasion, where is this magazine likely to be sold?

Based on the effects of attitude forewarning, whose attitude is likely to change the most?

The reason that forewarning tends to prevent attitude change is that it

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

Attitude inoculation is the process of making people immune to persuasion attempts by

The use of role-playing as a technique for preventing attitude change is based on the idea that

Because adolescents in particular are very susceptible to the emotional appeals of their peers, the textbook authors suggest that attitude inoculation attempts should take the form of

Product placement refers to

In a persuasion study conducted by McGuire (1964) , participants exposed to weak arguments that contradicted common knowledge or beliefs were _ likely to be persuaded by __ two days later.