A public service ad on television shows a young boy resisting the attempts of someone off-camera to persuade him to accept drugs. The boy resists each and every enticement (e.g., "It'll make you fly!" or "Come on, this one's free!"). The camera then pans back, and the boy's father hugs him and says, "Good job, son!" This ad illustrates the use of __________ to increase resistance to attitude change.

Question

Quizplus · Accepted Answer

This ad illustrates the use of attitude inoculation to increase resistance to attitude change. The boy is being exposed to weak arguments and attempts to persuade him to accept drugs in a safe environment, which builds up his resistance to stronger arguments in the future. The father's praise reinforces his resistance and helps to solidify his attitudes.

A Public Service Ad on Television Shows a Young Boy