Question 1

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

Accepted Answer

The answer of According to the authors of your text,...

Question 2

Based on research presented by the authors of your text on advertising and women's body image, why is there a concern about ads which feature extremely thin (even anorexic) women?

Accepted Answer

Ads featuring extremely thin women are associated with poor body image, as they may promote unrealistic beauty standards and ultimately lead to body dissatisfaction, low self-esteem, and disordered eating patterns such as anorexia nervosa.

Question 3

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?

Accepted Answer

The slogan "Comfort for Your Family" would be more effective in Tokyo than in Chicago because Japanese culture places a strong emphasis on family and community values. A car that can accommodate a family comfortably would be more appealing to Japanese consumers than a slogan like "They'll Eat Your Dust" which emphasizes speed and aggression.

Question 4

In a study by Karremans et al.(2006), students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later, when asked to choose a drink, participants who were thirsty were likely to choose

Accepted Answer

The study found that subliminal images of "Lipton Ice" influenced thirsty participants to choose "Lipton Ice" as a drink option. Therefore, participants who were thirsty were more likely to choose "Lipton Ice" over other drink options presented to them.

Question 5

According to the authors, consumers are advised to be less concerned about the presence of subliminal messages in advertising, and to be more concerned that ads

Accepted Answer

The authors suggest that ads often shape and perpetuate cultural stereotypes, which is a more significant concern than subliminal messages.

Question 6

Commercials often perpetuate gender stereotypes that _____ are doers and _____ are observers.

Accepted Answer

The answer of Commercials often perpetuate gender stereotypes that _____...

Question 7

According to the authors, a particularly dangerous effect of advertising is that it

Accepted Answer

The authors specifically mention the danger of advertising reinforcing and perpetuating stereotypes, making it the correct answer.

A) is not mentioned as a dangerous effect of advertising in the given text.
B) is mentioned as a possible effect of subliminal advertising, but not advertising in general.
D) is not mentioned as a dangerous effect of advertising in the given text.

Question 8

Which of the following is the most accurate statement about advertising?

Accepted Answer

Research has shown that people are often influenced by regular advertising even if they don't think they are, while subliminal advertising has been largely debunked as ineffective. Therefore, option A is the most accurate statement about advertising.

Question 9

Fereng is expected to forego pursuing a career in favor of taking care of a family.In most cultures, if Fereng fits the prescribed gender role, Fereng is most likely

Accepted Answer

The statement talks about Fereng having to forego pursuing a career in favor of taking care of a family. This implies that Fereng is expected to take on traditional gender roles, which based on common societal expectations, would be a female role. Therefore, Fereng is most likely a woman.

Question 10

Based on evidence from Karremans et al.(2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

Accepted Answer

According to Karremans et al. (2006), subliminal messages can affect our product choices especially when we have a hunger or thirst drive. Jessica, who was hungry for candy, would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed. Eric, who is a health nut, would not be interested in a candy bar. Jason, who isn't hungry, would not feel the urge to buy a candy bar. Tara paying close attention to the ad does not necessarily indicate that she would buy the candy bar. Therefore, option B is the best choice.

Question 11

Based on research presented in the text, the more men were exposed to male-directed magazines, such as Maxim, Details, and Men's Fitness, the more they valued

Accepted Answer

The text states that men who were exposed to male-directed magazines such as Maxim, Details, and Men's Fitness had increased preference for thinness in women, indicating that they may have internalized and valued societal beauty standards that prioritize thinness in women.

Question 12

Which of the following is the most accurate statement about advertising?

Accepted Answer

Research has shown that people are often influenced by regular advertising even if they don't realize it, and subliminal advertising is not actually effective. People's beliefs about these forms of advertising are therefore often inaccurate. Option B, C, and D are not accurate statements about advertising.

Question 13

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research (Grabe, Ward, & Hyde, 2008), how does advertising impact women's satisfaction with their body image?

Accepted Answer

According to the research conducted by Grabe, Ward, & Hyde (2008), advertising tends to put a dip in women's body image, regardless of their weight or baseline satisfaction with their body image.

Question 14

According to research by Han and Shavitt (1994), what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

Accepted Answer

Han and Shavitt's (1994) research found that ads emphasizing individuality and self-improvement tend to be more effective in Western cultures compared to Asian cultures. This is attributed to the cultural emphasis on individualism in the West versus collectivism in many Asian societies.

Question 15

Research presented in the text reported that women were more likely than men to be portrayed in commercials in

Accepted Answer

Research presented in the text reported that women were more likely than men to be portrayed in dependent roles in commercials, which included roles such as housewives, caregivers, and romantic partners.

Question 16

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence.They found that ________ were persuaded most by ads that stressed ________.

Accepted Answer

Cultural differences influence how people respond to advertising. Americans, valuing independence, respond better to ads emphasizing individuality. Koreans, valuing interdependence, respond better to ads emphasizing community and relationships.

Question 17

Across cultures, the kind of stereotype found most consistently in advertising is that

Accepted Answer

Women are consistently portrayed as passive and dependent in advertising across cultures. This reinforces gender stereotypes and limits opportunities for women by presenting a narrow and limiting view of their capabilities. While other stereotypes may also be present in advertising, the portrayal of women as passive and dependent is the most consistent.

Question 18

The societal beliefs about how men and woman are expected to behave are called _______.

Accepted Answer

Gender roles refer to the societal beliefs and expectations about how men and women are supposed to behave. Self-fulfilling prophecies refer to the idea that our expectations about a situation can contribute to its outcome. Counterfactual reasoning refers to the tendency to imagine alternative outcomes to past events. Impression management refers to the intentional control of one's behavior and image in an effort to influence the impressions of others.

Question 19

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.

Accepted Answer

The answer of According to the authors of your text,...

Question 20

After watching a couple of hours of TV together, Anna and her friends go out to dinner where she tries a new dish on the menu.It turns out, that during one of the shows on TV, Anna had been exposed to a commercial with a subliminal message about the restaurant's new menu.How likely is it that Anna's behavior by ordering the new dish is the result of exposure to a subliminal message?

Accepted Answer

There is no scientific evidence that subliminal messages have a significant or reliable effect on behavior. Therefore, it is highly unlikely that Anna's behavior was influenced by the subliminal message on TV.

Quiz 7: Attitudes and Attitude Change: Influencing Thoughts and Feelings

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe are ineffective, but they are actually fairly effective, and most people believe are effective, but they really are not very effective.

Based on research presented by the authors of your text on advertising and women's body image, why is there a concern about ads which feature extremely thin (even anorexic) women?

Which of the following ad slogans for an automobile would be more effective in Tokyo than in Chicago?

In a study by Karremans et al.(2006) , students were presented subliminal images of "Lipton Ice" as well as strings of letters.Later, when asked to choose a drink, participants who were thirsty were likely to choose

According to the authors, consumers are advised to be less concerned about the presence of subliminal messages in advertising, and to be more concerned that ads

Commercials often perpetuate gender stereotypes that _ are doers and _ are observers.

According to the authors, a particularly dangerous effect of advertising is that it

Which of the following is the most accurate statement about advertising?

Fereng is expected to forego pursuing a career in favor of taking care of a family.In most cultures, if Fereng fits the prescribed gender role, Fereng is most likely

Based on evidence from Karremans et al.(2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

Based on research presented in the text, the more men were exposed to male-directed magazines, such as Maxim, Details, and Men's Fitness, the more they valued

Which of the following is the most accurate statement about advertising?

Among the cultural values portrayed in advertisements are those of ideal body types.According to recent research (Grabe, Ward, & Hyde, 2008) , how does advertising impact women's satisfaction with their body image?

According to research by Han and Shavitt (1994) , what are the cultural differences in the kinds of attitudes people hold about the same consumer product?

Research presented in the text reported that women were more likely than men to be portrayed in commercials in

Researchers showed Americans and Koreans advertisements that stressed either independence or interdependence.They found that were persuaded most by ads that stressed .

Across cultures, the kind of stereotype found most consistently in advertising is that

The societal beliefs about how men and woman are expected to behave are called _______.

According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe are ineffective, but they are actually fairly effective, and most people believe are effective, but they really are not very effective.