You have observed that there is more litter around signs that say "$500 fine for littering" than around signs that say "Please keep our state clean." What social psychological theory would you use to explain this observation?

Question

Quizplus · Accepted Answer

Reactance theory proposes that people may feel a threat to their freedom when they are presented with a message that constrains their behavior. In this case, the message of a $500 fine for littering may produce reactance in individuals, leading them to act in the opposite direction of what is being asked of them, such as littering more. The message "Please keep our state clean" does not present a threat to their freedom and is, therefore, less likely to produce reactance.

You Have Observed That There Is More Litter Around Signs