Lem is looking at new cars.Each one he sees has a certain trim detail across the hood which he somewhat likes at the start of the day.At the end of the day, and fifteen cars later, he really likes the detail.His opinion is influenced by the

Question

Quizplus · Accepted Answer

The mere exposure effect states that repeated exposure to a stimulus can increase feelings of liking towards that stimulus. In this scenario, Lem's increased liking towards the trim detail across the hood is a result of the mere exposure effect because he saw it repeatedly throughout the day.

Lem Is Looking at New Cars