
A researcher who is interested in new car sales discovers that the secondary data are in the form of statistics that include both car and light truck sales combined.What criterion have the data failed to meet?
A) The data should be in the correct unit of measurement.
B) The data should apply to the time period of interest.
C) The data should be supplied by a reputable source.
D) The data should show evidence of reliability and validity.
Correct Answer:
Verified
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