Tracking monthly sales trends over the past year is best described as an example of ____.
A)model building
B)fact-finding
C)database marketing
D)environmental scanning

Question

Quizplus · Accepted Answer

Tracking monthly sales trends over the past year is a process of gathering data and analyzing it to extract insights about sales trends. This process is commonly referred to as fact-finding, as it involves collecting and reviewing factual information about past sales performance. It is not an example of model building, which involves developing sophisticated statistical models to predict future sales trends, nor is it an example of database marketing, which typically involves segmenting customers based on their demographic or transactional data. Finally, tracking monthly sales trends is not an example of environmental scanning, which involves monitoring external factors such as economic conditions, technological developments, and regulatory changes.

Tracking Monthly Sales Trends Over the Past Year Is Best