In Strategy Highlight 2.1, what type of strategy did Diana, the Starbucks store manager in southern California, use to develop the new iced beverage for her store?
A) She used a rational planning approach to strategy planning.
B) She created a dominant strategy plan.
C) She used scenario planning.
D) She used an emergent strategy.

Question

Quizplus · Accepted Answer

Functional managers like Diana, the Starbucks store manager featured in Strategy Highlight 2.1, are much closer to the final products, services, and customers than corporate- or business-level managers. As a result, functional managers may initiate strategic initiatives based on autonomous actions that can influence the direction of the company. An emergent strategy describes any unplanned strategic initiative undertaken by mid-level employees of their own volition. If successful, emergent strategies have the potential to influence and shape a firm's strategy.