According to Theodore Levitt,marketing researchers should ideally focus on _____ when promoting a product.
A) the physical parts of the product
B) the features of the product
C) the benefits arising from the product
D) the profits from the sale of the product
E) the inputs required to manufacture the product

Question

Quizplus · Accepted Answer

Theodore Levitt believed that marketing researchers should focus on the benefits arising from the product, rather than just the physical parts or features. The idea behind this is that customers are more interested in how a product can solve their problems or fulfill their needs, rather than just the technical specifications. By emphasizing the benefits, marketers can create a stronger emotional connection with consumers and increase their likelihood of purchasing the product.

According to Theodore Levitt,marketing Researchers Should Ideally Focus on _____