Walmart's supply chain is as efficient and as economic as possible,which allows it to offer lower prices than competing retailers.With only a few exceptions,Walmart offers the same basic products in all of its stores,worldwide.What orientation does this illustrate?
A) Market orientation
B) Customer orientation
C) Production orientation
D) Segmentation
E) Differentiation

Question

Quizplus · Accepted Answer

Walmart's focus is on creating an efficient and cost-effective supply chain, which is characteristic of a production orientation. The emphasis is on maximizing production efficiency and minimizing costs rather than adapting to the individual needs or wants of customers (customer orientation) or tailoring products to specific market segments (segmentation) or creating unique products (differentiation).

Walmart's Supply Chain Is as Efficient and as Economic as Possible,which