Which type of business orientation offers the same basic product to all customers?
A) Undifferentiated marketing
B) Differentiated marketing
C) Niche marketing
D) Ambush marketing
E) One-to-one marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, offers the same basic product to all customers regardless of their unique characteristics or needs. This approach assumes that all customers have similar preferences and can be targeted with the same marketing mix.

Which Type of Business Orientation Offers the Same Basic Product