Some marketers offer each individual customer a different product,so each customer is essentially treated as a segment of one.Which way of doing business does this represent?
A) Undifferentiated marketing
B) Direct marketing
C) Ambush marketing
D) One-to-one marketing
E) Niche marketing

Question

Quizplus · Accepted Answer

The approach of offering each individual customer a different product represents one-to-one marketing, where the marketing strategy is personalized and tailored to meet the specific needs of each customer. This approach requires collecting data on individual customers to understand their preferences and behavior, and using that information to create customized products or services.

Some Marketers Offer Each Individual Customer a Different Product,so Each