Consumer orientation primarily emphasizes:
A) the need to monitor and understand competitor actions in the marketplace and organization.
B) the need for secondary stakeholders in the company's functioning.
C) the need for consumer value and satisfaction above all other parameters of success.
D) the need to communicate information about customers and competitors throughout the organization as the key to success.
E) the need to consider the company's bottomline over its customer base.

Question

Quizplus · Accepted Answer

Consumer orientation is focused on recognizing the importance of providing value and satisfaction to customers above all else. This involves prioritizing customers' needs and wants and aligning the company's strategies and operations accordingly. It does not necessarily involve monitoring competitors or prioritizing the bottom line above customer satisfaction.

Consumer Orientation Primarily Emphasizes