A product is defined as _____.
A) a potentially valuable bundle of benefits
B) the physical effort required in the purchase
C) the attributes of an item a customer buys
D) the resource allocated toward satisfying a felt need
E) the cost associated with buying the physical parts of a product

Question

Quizplus · Accepted Answer

A product is not just the physical item itself, but the entire package of benefits that it provides to the customer. This includes features, quality, design, branding, and more. Therefore, option A is the best choice as it includes "potentially valuable bundle of benefits."

A Product Is Defined as _____