Niche marketing differs from one-to-one marketing in that niche marketing:
A) offers a unique product to each individual customer.
B) treats each customer as a segment of one.
C) offers the same basic product to all customers.
D) focuses on serving very large segments in which consumers do not have specific desires.
E) serves one market segment with particularly unique demand characteristics.

Question

Quizplus · Accepted Answer

Niche marketing focuses on serving a specific market segment with unique demand characteristics. In contrast, one-to-one marketing treats each customer as a segment of one and offers a unique product to each individual customer.

Niche Marketing Differs from One-To-One Marketing in That Niche Marketing