Question 1

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a hedonic focus or a utilitarian focus.

Accepted Answer

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a prevention or promotion focus.

Question 2

Situational involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Accepted Answer

Enduring involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Question 3

Product involvement represents the temporary involvement associated with some imminent purchase situation.

Accepted Answer

Product involvement means that some product category has personal relevance.Situational involvement represents the temporary involvement associated with some imminent purchase situation.

Question 4

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Accepted Answer

Consumer involvement refers to the level of perceived importance and personal relevance a consumer holds towards a product. When a consumer is highly involved, they are motivated to seek out information and evaluate brands more thoroughly, leading to a more effective evaluation process. Without involvement, consumers may not have the motivation or interest to effectively evaluate different brands.

Question 5

Consumers with very high involvement in some product category are called market mavens.

Accepted Answer

Consumers with very high involvement in some product category are called product enthusiasts.

Question 6

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

Accepted Answer

Hedonic motivation involves a drive to experience something personally gratifying.

Question 7

The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.

Accepted Answer

The behaviors that result from the self-improvement motivation are aimed at changing one's current state to a level that is more ideal-not simply maintaining the current state of existence.

Question 8

Going to a new,trendy restaurant is most likely driven by hedonic motivations.

Accepted Answer

Hedonic motivations refer to the desire for pleasant sensory experiences or emotions, such as trying new and exciting foods at a trendy restaurant.

Question 9

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

Accepted Answer

Homeostasis is the body's ability to maintain a stable internal environment despite changes in external conditions. This includes regulating things like body temperature, pH levels, and blood glucose levels to ensure that they remain within a normal range.

Question 10

Utilitarian motivation involves a drive to experience something personally gratifying.

Accepted Answer

Utilitarian motivation is a drive to acquire products that consumers can use to accomplish things.

Question 11

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

Accepted Answer

Hedonic motivations refer to the pleasure or enjoyment derived from consuming a particular food or beverage. If someone drinks soft drinks simply because they enjoy the taste, it is considered a hedonic motivation.

Question 12

According to Maslow's theory,consumers first seek value by satisfying the most basic needs.

Accepted Answer

Maslow's hierarchy of needs theory states that individuals first satisfy their physiological (basic) needs such as food, shelter, and safety before moving on to higher level needs such as social belonging, self-esteem, and self-actualization. Therefore, according to Maslow's theory, consumers first seek value by satisfying their most basic needs.

Question 13

From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

Accepted Answer

From a utilitarian value perspective,highly involved shoppers are more likely to react to price reductions and limited offers that create better deals.

Question 14

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Accepted Answer

Enduring involvement refers to a long-term, continuing interest in a product or activity, not a temporary or short-lived interest.

Question 15

Consumer wants are a function of the need driven by homeostasis.

Accepted Answer

Consumer wants are generally driven by the need to maintain homeostasis, or a balanced state within the body. When the body is low on essential nutrients or other critical components, for example, the brain sends signals to the consumer to seek out food or other resources that can help restore balance. This is an important driver of consumer behavior and plays a crucial role in shaping the demand for various goods and services.

Question 16

When a consumer is highly involved,there is a lesser chance that relatively high value can be achieved,as long as things go as expected.

Accepted Answer

When a consumer is highly involved,there is a greater chance that relatively high value can be achieved,as long as things go as expected.

Question 17

Consumer needs start the consumption process because they kick-start or "motivate" subsequent thoughts,feelings,and behavior.

Accepted Answer

Consumer needs act as the primary stimuli to initiate the consumption process by driving thoughts, feelings, and behavior in a particular direction.

Question 18

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.

Accepted Answer

The most basic needs are addressed with utilitarian value,and as needs become more elaborate,hedonic value is often needed to satiate the need state.

Question 19

Hal is a computer enthusiast and knows a lot about desktops and laptops.He even fixes hardware and software problems for his friends.It can be said that Hal exhibits situational involvement with computers.

Accepted Answer

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Question 20

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.

Accepted Answer

Situational involvement refers to temporary interest or emotional involvement in a particular purchase situation due to the circumstances surrounding the purchase. When consumers are shopping for something that they have little interest in but that comes with a relatively high price, they may experience situational involvement because the purchase decision is important and requires consideration, even though the product itself may not be personally meaningful or interesting to them.

Quiz 5: Motivation and Emotion: Driving Consumer Behavior

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a hedonic focus or a utilitarian focus.

Situational involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

Product involvement represents the temporary involvement associated with some imminent purchase situation.

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Consumers with very high involvement in some product category are called market mavens.

Hedonic motivation is a drive to acquire products that consumers can use to accomplish things.

The behaviors that result from the self-improvement motivation are aimed at maintaining the current state of existence rather than changing one's current state to a level that is more ideal.

Going to a new,trendy restaurant is most likely driven by hedonic motivations.

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

Utilitarian motivation involves a drive to experience something personally gratifying.

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

According to Maslow's theory,consumers first seek value by satisfying the most basic needs.

From a utilitarian value perspective,highly involved shoppers are less likely to react to price reductions as they are too involved in their lives to notice such things.

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Consumer wants are a function of the need driven by homeostasis.

When a consumer is highly involved,there is a lesser chance that relatively high value can be achieved,as long as things go as expected.

Consumer needs start the consumption process because they kick-start or "motivate" subsequent thoughts,feelings,and behavior.

The most basic needs are addressed with hedonic value,and as needs become more elaborate,utilitarian value is often needed to satiate the need state.

Hal is a computer enthusiast and knows a lot about desktops and laptops.He even fixes hardware and software problems for his friends.It can be said that Hal exhibits situational involvement with computers.

Situational involvement often comes about when consumers are shopping for something that they have little interest in but that comes with a relatively high price.