Which of the following statements is true of consumer satisfaction?
A) It is a relatively enduring consumer trait.
B) It results from an unfavorable appraisal of a consumption outcome.
C) It is a postconsumption phenomenon as it is a reaction to an outcome.
D) It is a strong emotion that creates relatively strong behavioral reactions.
E) It functions as the single existing postconsumption emotion for consumers.

Question

Quizplus · Accepted Answer

Consumer satisfaction is a postconsumption phenomenon because it is a reaction to the consumption outcome. It is not a relatively enduring consumer trait, nor does it necessarily result from an unfavorable appraisal of a consumption outcome. It is not a strong emotion, and it is not the only existing postconsumption emotion.

Which of the Following Statements Is True of Consumer Satisfaction