When Sam's friends decided to celebrate his birthday at Grace's Steaks,a popular steakhouse,Sam was uncertain as he had his reservations against the quality of meat served there.On the day of the party,though everyone enjoyed dinner,Sam still harbored his misgivings about the place.Which of the following theories best explains Sam's postconsumption evaluation of Grace's Steaks?

Question

Quizplus · Accepted Answer

In this scenario, Sam's post-consumption evaluation of Grace's Steaks is influenced by his self-perception theory. This theory suggests that people infer their attitudes and beliefs by observing their own behaviour and the context in which it occurs. As Sam already had reservations about the place, he interpreted his experience in a way that aligned with his initial beliefs, leading to a continued negative evaluation of the restaurant.

When Sam's Friends Decided to Celebrate His Birthday at Grace's