Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

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Theodore Levitt's article "Marketing Myopia" actually argued the opposite - that businesses should define themselves in terms of the consumer needs they satisfy rather than in terms of the products that they make.

Theodore Levitt's Article "Marketing Myopia" Brought About a New Perspective