A differentiator will always benefit when products have become commoditized.

Name: A differentiator will always benefit when products have become commoditized.
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Question

Quizplus · Accepted Answer

The viability of a differentiation strategy is severely undermined when the focus of competition shifts to price rather than value-creating features. This can happen when differentiated products become commoditized and an acceptable standard of quality has emerged across rival firms.

A Differentiator Will Always Benefit When Products Have Become Commoditized