Tangles Costume Jewelry offers slightly lower quality merchandise than competitors at a much lower price. What strategy is Tangles using?

Question

Quizplus · Accepted Answer

Tangles is applying the cost-leadership strategy. A cost-leadership strategy seeks to create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling the firm to offer lower prices to its customers.

Tangles Costume Jewelry Offers Slightly Lower Quality Merchandise Than Competitors