Red Sapphire is a wristwatch company known for its luxury watches and that follows a differentiation strategy. In this scenario, Red Sapphire should ideally compare its strategic position with a

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Red Sapphire should ideally compare its strategic position with a watch company that sells high-end, premium watches. A differentiation strategy seeks to create higher value for customers than the value that competitors create, by delivering products or services with unique features while keeping costs at the same or similar levels. The idea is to compare Red Sapphire's strategic position with the next-best differentiator. In this case, it will be a watch maker that sells high-end luxury watches.

Red Sapphire Is a Wristwatch Company Known for Its Luxury