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When Wireless Service Providers Offer Free or Discounted Mobile Phones

Question 32

Multiple Choice
When wireless service providers offer free or discounted mobile phones for subscriptions to their wireless voice and data service, the perceived value of the service offering increases. In this case, the value driver would be

When wireless service providers offer free or discounted mobile phones for subscriptions to their wireless voice and data service, the perceived value of the service offering increases. In this case, the value driver would be


A) economies of scale.
B) learning-curve effects.
C) experience-curve effects.
D) availability of complements.

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